ANCHOR FOOD PROFESSIONALS LAUNCHES ARTISANAL PIZZAS THROUGH PIZZART CAMPAIGN
Assalamualaikum
JOHOR BAHRU, 22 July 2017 – Proving once
again why they are the reigning leaders in the dairy foodservices segment, Anchor Food Professionals has launched
an exciting campaign with their partners, and this time with a creation that
Malaysians can’t resist – Pizza!
Celebrating pizza in all its shapes and sizes, the new
campaign called “PizzArt” takes the enjoyment of pizza a notch up into an art
form. Whether you’re a hard-core foodie or a discerning gourmand, these pizzas
will deliver.
Together with 24 outlets in Peninsula and East
Malaysia, Anchor Food Professionals will be introducing artisanal pizzas that
are taking the world by storm. Masterpieces such as Flower Pizzas, Pizza Bombs,
Adjaruli Khachapuri, Mini Muffin Pizzas and Pot Pie Pizzas are waiting to be
devoured at participating restaurants from May to mid-November 2017.
The artisanal pizzas were conceptualized and created by
the Anchor Food Professionals’ Hot Cooking Chefs as a way to help their
partners create more excitement and variety in what they offer to their customers.
The pizzas can only be made by kitchen crew with
advanced culinary skills, and in restaurants with pizza ovens. Chefs and
assistants from participating restaurants were trained in the ways of a skilled
pizzaiolo by Anchor Food Professional in preparation for the launch of the
campaign. Through workshops they were taught specialized skills to create
unusual pizzas such as the avant-garde Pizza Flower.
The recipes call for only the finest ingredients such
as Anchor Mozzarella Shredded Cheese, Anchor Unsalted Butter, Anchor
Colby Cheese, Anchor Cheddar Cheese, and Mainland Edam Cheese. In
Malaysia, the Anchor brand is already a leader in the dairy segment. When you
dine in a restaurant, a hotel, or a quick service restaurant (QSR), chances are
you are already having a taste of Fonterra’s dairy products through Anchor.
Speaking at the unveiling of the PizzArt campaign in
Kuala Lumpur, Ms Linda Tan, Director of Anchor Food Professionals Malaysia said
that the new campaign will strike a chord with pizza-loving Malaysians.
“Malaysians are increasingly leading busier lifestyles
and are grabbing food on the go or dining out. Our insights show us that
Malaysians generally love pizzas. We wanted to excite them further by taking
the enjoyment of pizza a level up by introducing extraordinary, gourmet pizzas
that are taking the world by storm. If you love pizzas, then this is a must
try,” Ms Tan said.
She added that this is an example of innovative
campaigns that Anchor Food Professionals has launched with their partners such
as the highly successful Say Cheese Campaign which introduced Japanese-inspired
cheese based desserts, and the second wave which introduced sweet breads
infused with creams and cheese. The more recent French-inspired Travel Cakes
(butter loaf cakes) made available at participating bakeries ended on a sweet
note as well.
“We are continuously finding ways to help our partners
stay ahead of the curve by introducing global trends and unique creations to
their consumers using only the best dairy by Anchor. By drawing on our New
Zealand based research and expertise, we are able to help them achieve a
competitive edge,” she added.
With the new launch of PizzArt, Anchor Food
Professional hopes to trail blaze a ‘new age’ of pizzas in Malaysia. Pizza
bombs which made an appearance in the international food scene is an explosion
of flavour and cheesiness in a ball of chewy dough with a crispy crust.
Adjaruli Khachapuri is a boat shaped pizza filled with hot cheese and oozing
egg and is a Georgian invention, all the rage in food capitals of the world.
Muffin pizzas are bite-sized versions of delicious pizza and perfect for
breakfast and as snacks and pot pie pizzas are as hearty and satisfying as they
sound with pizza dough used as a pie crust with all the flavours and stringy
cheesiness of a pizza steaming inside.
Consumers can also look forward to participating in
some fun contests on Anchor’s Facebook @AnchorDairyMalaysia in the month of
July to win exciting prizes.
The artisanal pizzas will be available at Movida and U
Pizzeria in Klang Valley, Movida and U Pizzeria in Perak, US Pizza and Lunarich
in Penang, Movida in Melaka and Johor, Ejohng Concept in Johor, The Chubs Grill
and Mad Ben Café in Sabah and Chillax Café & Bistro, Coup De Grill and
Bistecca & Bistro in Sarawak from May to mid-November 2017.
sedap...terliur tengok gambar makanan tuh...
ReplyDeletememang sedap anum.. tengok cheese dia mmg terliur.. haha
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